SEO Update and Court Technology Changes
The technology committee continues to work to increase our ranking and presence on Google, Bing and Yahoo. Our Search Engine Optimization “SEO” analytics shows the NAPPS ranking campaign has been constantly improving monthly based through the month of August 2019 based on analytic search results. We started to see decrease at the end of September 2019 with discontinuance of the SEO campaign.
We ended our SEO contract with Bell Media this past August due to the high yearly cost to maintain. Since, discontinuing the campaign, I believe it would be highly beneficial to hire one or two content writers to create high value blog articles for the NAPPS website to increase NAPPS ranking. The benefits of enriched content articles provide a boost in client conversions, bring more traffic to the website with increased search engine ranking, build brand awareness and educate visitors (i.e. attorneys, paralegals, general public) on the benefits of using NAPPS member.
The committee is currently researching for content writers to provide articles for SEO benefit. I believe we should use a several different writers to get a variety of content that is engaging and keeps the visitor engaged.
This past September, 2019 the Court Technology Conference “CTC” was held in New Orleans, Louisiana. The conference provided in-depth look on e-court technology infrastructure and how it is being implemented on a national basis. The discussions at the conference was centered on Artificial intelligence (AI) and how it is on the rise in business as computers become smarter. Some of the benefits are Enhances Efficiency, Increases Automation, Extends and Expands Creativity. Experts from Thomson Reuters provided insight on how AI is being used in the legal industry and where it is headed within government agencies and future impact within the court system. I can tell you that AI was talked about quite a bit in several different sessions.
The committee continues to keep a watchful eye on all technology sectors that could have an effect on process servers, such as electronic service of process and proposed mailing bills through subscribed RSS and email alerts.
Respectfully,
Michael Kern
Technology Committee Chairman